Writing
18 articles on choosing and working with a development team, what things actually cost, and software for industries the big platforms ignore. No listicles.
Generic field service platforms fit generic businesses. A practical guide for inspection, maintenance and compliance-driven operators on evaluating, configuring or building.
ReadA financial and operational framework for deciding whether to buy, configure or build — including the ongoing costs of custom software that vendors rarely mention.
ReadRoofing margin is lost in estimating, change orders and warranty work — not scheduling. What software should handle for commercial roofing, and how to evaluate it.
ReadLift maintenance runs on statutory examinations, callouts, entrapments and unit history. What software must handle beyond scheduling, and how to test it before buying.
ReadFire inspection businesses sell defensible records, not visits. What inspection software must handle — deficiencies, retests, certificates, competencies — and how to evaluate it.
ReadBrokerage runs on classification, declarations and an audit trail that must survive years. What software must handle, where filing systems fall short, and how to evaluate.
ReadWhy offshore rates differ by a factor of three, what the gap does and doesn't buy, and how to compare a quote across markets without being misled by the headline number.
ReadFixed price feels safer and often costs more. How each contract handles change, what the risk premium really is, and the hybrid most experienced buyers end up using.
ReadMVP quotes vary by 10x for the same idea. The four decisions that actually drive cost, what to cut first, and how to brief a vendor so the estimate means something.
ReadThe three ways to buy software development compared on control, risk, cost and speed — with the failure mode of each, and how to tell which one fits your project.
ReadPortfolios and testimonials tell you almost nothing. The technical, commercial and operational checks that actually predict whether an offshore engagement will work.
ReadDistance doesn't slow offshore teams down — decision latency does. How to calculate the overlap you need, and how to work asynchronously when you can't get it.
ReadHourly rates are the smallest part of what augmentation costs. A breakdown of pricing models, the four hidden costs, and how to compare a vendor quote against hiring.
ReadAdding engineers is the default response to a slow roadmap and often the wrong one. Five situations where augmentation makes delivery worse, and the alternative for each.
ReadA practical guide to identifying which operational tasks are worth automating with AI, which aren't, and how to evaluate the result honestly before scaling.
ReadMost AI pilots produce an impressive demo and never reach production. The recurring reasons — and the practical decisions that get a pilot into daily use.
ReadFull rewrites fail more often than they succeed. Incremental strategies for modernising a system that still runs the business — and how to sequence the work.
ReadNot all technical debt is worth repaying. A triage method based on interest rate rather than ugliness, and how to fund the work without asking for a refactoring sprint.
ReadMost of these guides came out of conversations with people weighing exactly that. Happy to have the conversation directly.
We reply within one business day.
